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UNBIASED RESEARCH RANKINGS
Learn more about our research
HIGHEST STANDARDS REQUIRED
Learn more about our standards
PROPRIETARY CRITERIA SYSTEM
Learn more about our criteria
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Ocean Media is a well-known media buyer in the United States, having decades of experience under its belt. It offers a comprehensive range of services, including data science & measurement, strategy & insights, and media planning & buying. Clients can trust that Ocean Media will deliver high-performing media campaigns across all platforms and devices, with superior results. Their innovative approach has yielded impressive compounded annual year-over-year growth rates of 10% or higher, while providing more efficient lower funnel metrics and increased reach year over year on similar spend. Companies seeking an experienced media buyer to drive results should consider working with Ocean Media--they have a track record of excellence for over 25 years!
Media buyers in the US will find that Just Global is the perfect partner for their B2B marketing needs. With a global team of experts, they leverage technology and insight to create powerful relationships between brands and customers. Their brand-building services help companies quickly scale up demand generation efforts, drive recurring revenue, and maximize data-driven insights. Moreover, their creative strategies turn traditional marketing tactics into real conversations with customers. All in all, Just Global helps media buyers ignite their brands' success in an ever-evolving digital world.
Media Matters Worldwide is an independent media strategy, planning, buying, and analytics firm based in the US. They specialize in audience development and programmatic strategy, utilizing the latest media technologies to create measurable solutions. Their team of experts use a people-centric approach to provide customers with tailored strategies that drive sales and solve business challenges. Their full-service agency has been praised by clients for its transparency and creative solutions that have exceeded expectations. By investing in best-of-breed ad technology vendors, Media Matters Worldwide ensures clients are never left in the dark, allowing them to make smart marketing decisions backed by data visualizations.
Cutwater is an innovative media-buying company based in the US, offering a range of services to its clients. They are renowned for their distinctive brand-building, helping businesses stand out from the competition. With offices in San Francisco (HQ) and New York City, they have been able to provide tailored services to clients from across the country. Cutwater also offers personalized support for each project, ensuring their clients get the best possible results. Their experienced team is dedicated to helping customers cut through the noise and reach their goals with maximum efficiency. Cutwater's commitment to creativity and client satisfaction make them one of the top media-buying companies in America today.
Harmelin Media is a US-based media company that has been successful for over 40 years. They provide their clients with strategic, data-driven solutions and services designed to maximize the value of their media investments. Their team of experienced professionals are skilled negotiators, taking advantage of every opportunity to ensure maximum results. Furthermore, they offer comprehensive insights and research into the latest consumer trends and industry developments, as well as proprietary tools for business intelligence, marketing analytics, ROI and results tracking, and website analytics. What makes Harmelin Media truly unique is their commitment to transparency in all aspects of their operations—a guarantee that puts them ahead of other companies in the field.
Wingman Media is a top-notch media buying and planning agency based in the US. The company offers comprehensive services, covering television, radio, digital, and creative development for niche product and service providers. What stands out about Wingman Media is their highly efficient campaigns, making use of every dollar spent while achieving maximum results with minimal ad waste. Their proprietary haloAMP™ Audience Management Platform leverages big data to engage target audiences at scale across all channels. Additionally, their reporting dashboards provide real-time analytics to help clients understand the impact of their media more effectively. With proven case histories such as Sit 'N Sleep's 17% increase in comparable store sales year-over-year and Intelliloan's scaling from $14 million to $280 million in 8 months, it’s no wonder why Wingman Media remains one of the most sought-after media buying agencies today!
Moburst is a top-tier mobile and digital marketing agency, specializing in media buying. They have successfully helped many US companies exceed their KPIs through their innovative strategies, real-time data analysis, and creative solutions. Their team of experts has extensive experience in the space, working with both startups and Fortune 500 giants to propel projects forward. Companies can trust Moburst to provide transformative services such as product consulting, UI/UX design, video production, social media management, email marketing, and OTT advertising. With Moburst's help, businesses of all sizes can reach their desired success faster than ever before!
Dragon360 is an independent digital agency that specializes in helping B2B brands reach their full growth potential. They have a people-first approach, focusing on understanding audiences and creating strategic content to fuel demand. Their strategies are designed to focus on buyers’ pains, challenges, and motivations, with custom selling points. Dragon360 also offers creative services such as visual design, SEO/UX optimization, advertising/media buying, and organic/dark social media marketing for engagement and loyalty campaigns. With a focus on US companies, they strive to create unique solutions for maximum return on investment, aligning marketing and sales teams towards one goal: growth.
Colormatics is a full-service visual agency based in the United States offering graphic design, photography, video production, and post-production services to companies of all sizes. With over 20 years of experience in advertising and marketing, Colormatics has established itself as one of the top ad agencies for media buyers seeking creative solutions to their campaigns. Their extensive portfolio showcases an impressive range of projects from regional clients to international giants with compelling visuals and extraordinary outcomes. Colormatics also prides themselves on providing excellent customer service, receiving rave reviews from their long list of satisfied customers who attest to their expertise in delivering successful projects every time.
Neff is a Philadelphia-based advertising and marketing agency that offers an integrated approach to helping companies tell their stories. With services ranging from branding and public relations to social media, websites, advertising, media strategy, photography, and videography, Neff has the tools to ensure your message reaches its target audience. Their experienced team of professionals provides market research and customized PR strategies to help you create effective campaigns that will engage your audience. Companies in the US looking for a comprehensive marketing solution should definitely consider Neff's services, as they have the expertise and resources necessary for success.
Our mission at Top Media Buyers is to provide users with an easily accessible, comprehensive ranking of the best media buyers across the United States; allowing professionals and laypeople alike to make informed decisions about their next purchase. We strive to offer up-to-date rankings that take into account a variety of factors, such as reputation, budget constraints, creative capabilities, and overall track record. Our goal is to arm users with all the information they need to make the most strategic decision for their business or project.
Absolutely! Hiring media buyers can be highly beneficial; their expertise and experience in the industry allows them to identify the best bargains, negotiate with media companies, and even create strategic campaigns that maximize your return on investment. Furthermore, they can give you access to new channels and audiences that you may not have previously considered. To top it off, media buyers are often able to help reduce overall marketing costs by leveraging discounts and special deals from vendors. There's no denying that hiring a qualified media buyer is worth the investment - it could make all the difference when it comes to achieving success with your marketing efforts.
At Top Media Buyers, we understand the importance of having all your questions answered when considering using a media buyer. That is why; we have gone to great lengths to provide an FAQ page that covers all the important topics and considerations around using media buyers. We want you to feel confident in your decision-making process, and our FAQs are meant to help you make informed decisions about what is best for you. For us, it's not just about providing customers with tools and resources they need; it's about giving them the assurance that their needs will be met through our services.
We have extensive experience in buying media for campaigns of all types and sizes. Our team of experienced professionals has been in the industry for many years, and we understand the complexities associated with purchasing media that will drive results. We not only take into consideration factors like audience size, target market segmentation, campaign objectives and budget constraints; but also focus on tactical elements such as pricing strategies, creative execution and media mix optimization. Our team is well-versed in a variety of digital channels including Display Advertising, Search Engine Marketing (SEM), Social Media Advertising and Programmatic Buying; as well as traditional mediums such as TV, Radio & Print. We are committed to finding the most cost-effective solutions to meet your campaign goals while maintaining high levels of quality assurance throughout the entire process.
At our company, we take great pride in the relationships we have with media vendors. Our long-standing partnerships enable us to negotiate the best possible rates for our customers. We ensure that all of our partners abide by industry standards and regulations, so you can be sure your media is bought confidently and ethically. Furthermore, as one of the leading providers in this space, we leverage a network of resources to secure low negotiated rates with quality media vendors; this allows us to stay ahead of market trends and pass on savings directly to our clients. Additionally, as part of our commitment to customer satisfaction, we regularly review current vendor agreements and actively seek out new opportunities for additional cost savings. In short: when it comes to relationships with media vendors and securing good rates – you can count on us!
At our company, we use a variety of strategies and tools to track the success of a campaign and measure its performance against goals. We focus on collecting data from each stage in the campaign's lifecycle - from pre-launch all the way through post-launch - and utilize metrics like reach, impressions, CTRs, conversions, ROI/ROAS or CPA/CPC to assess performance. Additionally, we use heat maps and A/B testing to gain valuable insights into user behavior; these help us identify how users interact with certain elements within campaigns that can be further optimized for maximum benefit. Finally, we review analytics platforms such as Google Analytics or Adobe Analytics which allow us to gain an understanding of overall trends in order to compare results over time. All this information allows us to make informed decisions about how best to optimize future campaigns for optimal return on investment (ROI).
Choosing the right media buyer can be an overwhelming task, and it's important to take into account all of the key considerations before making a final decision. With our objective rankings at Top Media Buyers, we provide detailed information on each media buyer that helps you make informed decisions about which one is right for your unique needs. We look at qualities such as budget flexibility, order size and delivery timescales; consider how quickly they respond to inquiries; review the experience they have in your particular industry; and analyze their past performance record. All of these factors are taken into account when creating our rankings so you can rest assured that you're getting an accurate assessment of each media buyer. Additionally, we strive to update our rankings regularly so that you know any changes in performance or customer feedback are being accounted for accurately. At Top Media Buyers we're dedicated to providing objective rankings that help guide your decision-making process with confidence!
A media buyer is a professional responsible for purchasing advertising space on behalf of their employer or client. They are tasked with researching and analyzing potential media platforms, negotiating prices, and executing successful campaigns that reach the target audience.
Media buyers must pay close attention to current industry trends in order to make informed decisions about where to allocate resources; they also need strong communication skills in order to effectively collaborate with clients, vendors, and other stakeholders.
With an ever-evolving landscape of digital media channels, media buyers must stay abreast of new platforms and technologies so as to remain competitive in the marketplace.
A media buyer is a professional tasked with the responsibility of sourcing and purchasing advertising space in various forms of media on behalf of their client. This could be anything from traditional print or broadcast advertisements to digital platforms such as websites, podcasts, and social networks. They are expected to stay up-to-date with market trends and have an understanding of how best to target certain audiences in order to maximize the impact of their clients' campaigns.
Media buyers must have excellent organizational skills, as they must manage multiple tasks at once while keeping track of deadlines and budgets. They will often negotiate directly with media outlets in order to secure the best possible rates for their client's campaigns; this requires them to be knowledgeable about both current industry rates and marketing strategies that can help get better results for less money. Additionally, they need strong communication skills so that they can effectively explain a client's goals and objectives when dealing with other professionals within the industry.
Finally, media buyers are also responsible for tracking campaign performance metrics so that they can present detailed reports back to clients about how successful their efforts were - this requires an eye for detail and an analytical mindset in addition to strong technical skills like being proficient in data analysis tools such as Google Analytics or Adobe Analytics.
A media buyer is a professional who determines the best media for their clients to purchase in order to reach their desired audience. This process requires extensive research and analysis, as well as an understanding of the current trends in marketing and advertising.
Media buyers analyze numerous factors such as consumer demographics, ad placement opportunities, pricing levels, and current market conditions to determine which forms of media will be most beneficial for their client's goals.
Additionally, they may conduct surveys or focus groups to gain feedback from potential customers about what type of ads are likely to resonate with them.
Ultimately, it is the job of a media buyer to make sure that their clients' money is being spent wisely by choosing the right type of advertising that will yield results while staying within budget.
A successful media buyer requires an array of skills across various disciplines, including marketing, research, analytics, and communication.
They must be able to analyze market trends and consumer insights to develop effective strategies for reaching target audiences.
Additionally, they need a good understanding of the digital landscape in order to leverage different channels for maximum reach and engagement.
They should also have strong negotiation skills in order to secure the best rates on ad placements while maintaining budgets; as well as excellent project management capabilities in order to effectively manage campaigns from start to finish.
Most importantly, they must possess creative problem-solving abilities that will enable them to quickly identify opportunities and devise solutions that will yield optimal results.
Media buyers are responsible for finding and negotiating the best media buys for their clients. They must understand the technical aspects of digital marketing, such as programmatic buying, banner ads, and search engine optimization; be knowledgeable of current trends in advertising; have a strong understanding of consumer behavior; and possess excellent communication, negotiation, and organizational skills.
On a day-to-day basis, media buyers are tasked with:
Media buyers are tasked with the challenging job of deciding which media outlets to target in order to maximize a company's marketing efforts. They must take into account numerous factors, such as audience size and demographics; reach and frequency; cost per impression; geographical targeting capabilities; brand safety standards; creative requirements (if any); and timing considerations.
In addition, they must also consider the type of media outlet they are targeting: traditional or digital? If traditional, what types of television programming might be most effective? What publications should be included in print campaigns? If digital, which websites will give them the greatest return on their investment?
Ultimately, media buyers have to weigh all these elements against one another in an effort to create a holistic plan that meets their client’s specific objectives. Through research and analysis of trends across different platforms, they can identify which outlets offer the best combination of reach and relevancy for their clients’ campaigns—allowing them to effectively craft efficient strategies that deliver maximum results.
A media buyer is responsible for purchasing advertising space or time on various media platforms to ensure that their client's message reaches the desired audience. They are typically tasked with finding the most cost-effective and targeted opportunities for their clients, while also ensuring that the ad content will be seen by a relevant and engaged audience.
The types of media which a media buyer may purchase include:
Depending on the marketing goals of their client, a media buyer may use just one or multiple combinations of these different types of media in order to achieve maximum reach and effectiveness.
Media buyers are an essential part of the advertising industry, working to secure the best possible placement of media for clients. They are tasked with researching and negotiating deals with a variety of outlets, from television networks to digital publishers.
The average salary for a media buyer can vary greatly depending on experience, location, and employer size; however, most experienced professionals in this field make upwards of $50-$60k annually. Salaries can also increase significantly when bonuses and incentives are factored in. In addition, many employers will provide additional benefits such as health insurance or retirement packages that can further increase compensation levels.
To become a successful media buyer, one must possess an extensive set of qualifications; including a keen understanding of the current marketing landscape and its various channels, as well as expertise in budgeting and financial management.
They should also have excellent analytical skills; be able to interpret data quickly to make informed decisions; and demonstrate strong communication skills for negotiating deals with vendors.
Additionally, they need to stay up-to-date with the latest trends in digital marketing, so they can identify potential opportunities for their clients.
Finally, having a sound knowledge of legal issues related to advertising is also important for any media buyer who wishes to excel in this field.
Becoming a successful media buyer requires strong analytical skills, an understanding of the marketing process, and a keen eye for detail. It's important that they are able to recognize trends in the market and be able to quickly evaluate data, making decisions based on what will yield the most successful outcomes for their clients.
Media buyers need to have excellent communication skills as well; they should be comfortable with presenting complex ideas clearly and succinctly in both verbal and written forms. Additionally, it is helpful if they are familiar with modern technologies such as search engine marketing tools, analytics platforms, social media ad networks, etc., so that they can keep up with changes in the industry and better serve their clients' needs.
Finally, an ideal candidate would have a good sense of business acumen; knowing how to conduct research into potential markets or campaigns is essential for success in this role. Media buyers need to understand how different elements of marketing strategy work together in order to generate maximum ROI for their clients - from identifying target audiences and selecting appropriate channels through which advertising can reach them; budgeting effectively for campaigns; negotiating favorable terms with outlets or suppliers; tracking performance metrics over time; analyzing results data; making adjustment recommendations when necessary - all of these activities require a sharp mind backed by real-world experience!
A media buyer is responsible for negotiating with media outlets to secure the best possible advertising rates and conditions.
The negotiation process begins by researching prospective outlets, gathering information about their target audiences and available ad space, as well as any other pertinent details.
With this data in hand, the media buyer can craft a proposal that outlines the desired placement and cost of an advertisement.
This proposal is then sent to the outlet's representative and discussed at length; both parties will likely negotiate terms until an agreement is reached.
During negotiations, the media buyer must consider factors such as audience size, demographics, reach potential, cost effectiveness, and availability of space before settling on a deal that works for both parties.
Ultimately, a successful negotiation requires understanding of market trends and effective communication skills in order to ensure great value for money spent on advertising campaigns.
Media buyers are an integral part of the advertising process, ensuring that companies are getting the most bang for their buck when purchasing media. They work diligently to negotiate deals with publishers and outlets, while also staying on top of current trends in order to identify cost-effective opportunities.
To ensure they are getting the best value for their media purchases, media buyers conduct extensive research into target audiences and analyze market conditions. This helps them determine which networks or publications will give them the highest return on investment (ROI). Additionally, they use sophisticated software programs to measure success metrics such as impressions, clicks, conversions and more so that they can accurately assess performance levels across various channels.
Finally, savvy media buyers take advantage of cutting-edge technologies such as programmatic advertising – a type of ad buying that utilizes algorithms to purchase ads in real-time based on factors like audience demographics – in order to get even better value from their investments. By leveraging these types of tools and strategies, media buyers can help maximize ROI while simultaneously minimizing costs associated with marketing campaigns.