Harmelin Media, an independent media services firm, was established in 1982 by the forward-thinking Joanne Harmelin. Since its inception, the firm has grown into a significant player in the industry, dedicating itself to its clients, staff, and community, whilst paying meticulous attention to detail. This has positioned Harmelin Media as one of the largest independent firms in the United States, with an impressive client base of over 75 and long-lasting partnerships of over 20 years.

Harmelin Media places a high value on transparency in their client relationships, following the Association of National Advertiser's transparency best practices, providing clients with original vendor invoices that detail all costs, and ensuring that their fees, including those for their in-house programmatic trading desk, DeskOne, are straightforward and free of hidden charges. This dedication to honesty and openness sets them apart in an industry often marred by lack of transparency.

Harmelin Media's Business Intelligence services utilize advanced analytics to improve marketing decision-making. Their team of experts go beyond simple media metrics, using a results-driven approach to maximize media investment and deliver significant impact to businesses. They focus on identifying and prioritizing business challenges, directing technical staff towards practical solutions, and ensuring the delivery of actionable insights, enabling businesses to make informed decisions that promote growth.

Harmelin Media's data management and visualization services help businesses tap into the hidden potential of their data. Using state-of-the-art data visualization tools incorporated into their proprietary data ecosystem and media tech stack, they simplify complex data into clear, easy-to-understand reports and visuals, allowing businesses to gain valuable insights and make smarter decisions, thus propelling them towards their goals more efficiently.

Harmelin Media's expertise spans various industries, including the automotive sector. They excel in media planning and buying, offering a wide range of services tailored to the specific needs of automotive companies, understanding the competitive nature of the automotive retail business, and devising the best channel mix and retail incentive strategy to reach target customers, promoting revenue and profit growth across new vehicle sales, pre-owned sales, parts, service, and financing.

Moreover, Harmelin Media serves the Quick Service Restaurant (QSR) and Convenience Store (C-Store) industries, acknowledging the challenges these establishments face in driving traffic, increasing customer loyalty, and boosting sales. Their proficiency in account management, buying and activation, insights and research, planning and strategy, data analysis, and marketing analytics enables clients to effectively reach and motivate more customers, driving same store sales and traffic across targeted meal occasions. In a rapidly changing industry, Harmelin Media provides their clients with the tools and knowledge necessary to stay competitive.

In summary, Harmelin Media's enduring presence in the industry, dedication to transparency, and wide array of services make them an attractive choice for businesses seeking media planning and buying expertise. Their commitment to delivering actionable insights, leveraging the power of data, and understanding the unique challenges faced by different industries sets them apart. With Harmelin Media as a partner, businesses can confidently navigate the complex media landscape, making informed decisions that promote growth and success.